At the Super Bowl LX event held at Levi's Stadium in Santa Clara, President Donald Trump took to social media to express his discontent with the halftime performance by Bad Bunny. The artist, born Benito Antonio Martínez Ocasio in Puerto Rico, infused the show with rich cultural and political symbolism, drawing on themes of Puerto Rican history and identity.
The performance opened with a sugar cane plantation set, an allusion to the island's colonial past and the painful legacy of sugar slavery. Dr. Allison Wiltz, commenting on the significance of this imagery, praised the show as "brilliant, thought provoking, well executed." The stage also featured depictions of failing power grids, referencing Puerto Rico's ongoing electricity infrastructure challenges, which have been exacerbated by hurricanes Maria in 2017 and Fiona in 2022.
Bad Bunny, the most-streamed artist globally on Spotify, has previously explored these issues in his mini-documentary "El Apagón" ("Power Outage"). During the Super Bowl, he carried a Puerto Rican flag with a lighter shade of blue, symbolizing the pro-independence movement, and his performance included lyrics from his song "La Mudanza," which references the island's historical gag law prohibiting the flag's display.
"His performance was brilliant, thought provoking, well executed." - Dr. Allison Wiltz
President Trump criticized the performance on Truth Social, describing it as "absolutely terrible" and not in line with American "standards of Success, Creativity, or Excellence." He remarked on the incomprehensibility of the lyrics to non-Spanish speakers and the inappropriateness of the dancing.
In contrast, millions tuned into an alternative "All-American" Super Bowl halftime show hosted by Turning Point USA, which honored the organization's late founder Charlie Kirk and featured artists such as Kid Rock. This show garnered over five million viewers at its peak, according to media reports.
Bad Bunny also displayed a football with the message "Together we are America" and introduced himself in Spanish, advocating for self-belief. He concluded the performance with a tribute to Puerto Rico and a celebration of various American countries.
Ricky Martin joined Bad Bunny for a performance of "Lo que le pasó a Hawaii" ("What happened to Hawaii"), which is interpreted as a commentary on American governance and gentrification concerns in Puerto Rico. The artist notably refrained from direct political statements, in contrast to his recent Grammy Awards speech where he addressed Immigration and Customs Enforcement (ICE).
The Super Bowl halftime show has historically been a platform for artists to express cultural messages and showcase their work. Bad Bunny's performance will likely be remembered for its boldness in addressing political and social themes, continuing the tradition of halftime shows that transcend mere entertainment.