During a recent appearance at Bloomberg Tech in London, OnlyFans CEO Keily Blair announced a significant milestone for the content-sharing platform: it has paid out more than $25 billion to creators since its launch in 2016. The announcement on Tuesday spotlighted the company's commitment to empowering its users financially.
The substantial payout figure represents a point of pride for OnlyFans, differentiating it from other technology companies. Blair emphasized the platform's unique approach, focusing on creating wealth for creators rather than simply maximizing corporate profits. "There’s not very many tech companies that can talk about creating wealth for others rather than just profiteering, essentially," Blair stated during the conference. "For us as a company, that makes us very proud."
"There’s not very many tech companies that can talk about creating wealth for others rather than just profiteering, essentially. For us as a company, that makes us very proud." - Keily Blair, CEO of OnlyFans
OnlyFans maintains a dialogue with its creators to gauge the platform's impact on their lives, with many reporting opportunities to expand their audiences and explore new ventures. Blair noted, "They can continue to challenge themselves or build their fanbase or try something new, be a bit disruptive." These interactions underline the company's mission to empower independent creators.
In her remarks, Blair also addressed a common misconception about the company's origins. Contrary to popular belief, OnlyFans is not an American enterprise but was founded and is headquartered in the United Kingdom. "I always joke we’re a British company with a very American personality," Blair commented, acknowledging the assumption that the company is American. Despite its British roots, the United States is the platform's largest market, although there is a significant number of British users as well.
The platform's user base has evolved, moving beyond its initial reputation for adult content to include athletes and entertainers seeking alternative revenue streams. Professional cricketer Tymal Mills, who recently joined OnlyFans, accompanied Blair at the event, representing a growing trend of athletes looking for additional income opportunities outside their sports careers.
The financial appeal of OnlyFans for professional athletes was highlighted by WNBA player Liz Cambage's remarks to TMZ, where she revealed that her earnings from the platform surpassed what she made playing professional basketball. Cambage's comments have sparked discussions about the income disparities in women's sports.
OnlyFans' profitability has also been noteworthy, with a reported profit of $11 million per employee, surpassing tech giants like Nvidia, Meta, Netflix, Apple, and Google. A tweet from Trung Phan on October 21, 2025, highlighted these figures, illustrating the platform's impressive financial performance.
However, the platform's association with adult content has not been without controversy. Global cosmetics company L’Oréal faced public criticism after hiring an OnlyFans pornographic content creator, Ari Kytsya, to promote Urban Decay, a makeup brand popular among teenagers. Kytsya, who describes herself as a "mattress actress," has built a significant following across Instagram and TikTok, totaling over 4.6 million users.
As OnlyFans continues to expand its reach and influence, the platform's economic impact on creators and its role in various industries remain points of interest and discussion.
